EDDM or Every Door Direct Mail is a service offered by USPS, which makes delivery of flyers to homes not only an easier than ever before but more affordable as well. A couple of years back, planning a successful EDDM campaign used not only to be a stressful process but also involved major expenses. However, things are much easier nowadays as you can conveniently plan your USPS EDDM campaign on the Internet in a few minutes and this makes running a small business incredibly easy and more viable.
Depending on the type of product or service you are offering and the marketing message you want to pass across, EDDM helps you mail brochures, flyers and even postcards and other deliveries. The most crucial thing is that you design good materials for your EDDM campaign by using some of the best and approved strategies. First, it is essential you understand that the bigger your flyers are, the better. This is because big and bold flyers are able to catch the attention of consumers and are able to stand out from the usual envelopes, letters and other types of mails delivered to people at their homes everyday.
In addition, a larger flyer has more space available for including promotional offers or coupons together with your marketing images and text. Secondly, keep your EDDM campaign simple and concentrate more on highlight your offers and benefits rather than including other unnecessary details. To get the most out of your flyers and other marketing materials for your campaign, your best offers need not only to be visible immediately but also easy to digest as well. Avoid overwhelming the readers by providing too much information as you might end up alienating them more and more.
If you have an awesome offer or a great coupon that you want to introduce your target audience to, design your EDDM campaign around it, and it will surely turn out greatly. By doing this, the information is going to catch the interests of your consumers very fast, and you have a high chance of converting them into a successful sale. Furthermore, always keep in mind that vibrant and colorful designs end up generating much higher response rates. Images do sell and you need to capitalize on them fully. By following these few tips, your EDDM campaign will surely standout and look much better. Most importantly, perform much better and help you achieve your goals and expectations.