The past few years have seen spot UV business cards become incredibly fashionable and have gained significant popularity among most people. The concept of spot UV printing is quite brilliant and provides endless possibilities that are unique and able to grab attention. Technically speaking spot UV printing isn’t really a printing technique as such but rather a technique for coating printed materials. This technique is known for its versatility, high impact and affordability, which make UV printed products stand out from their ordinary counterparts.
The most critical aspect of spot UV printing is the fact that UV light is used for curing a varnish applied to the cardstock or paper. The vanish is used for coating paper products that are color printed, adding shine, protecting the underneath printed surface from damages such as moisture and for many other benefits. Instead of a gloss being applied over the entire card, it is applied only on certain areas depending on what the designer sees best. More often than not, spot UV printing is applied on important graphic elements such as on the company logo and name. Some designers opt to apply it in unique options and the range of options involved with spot UV printing is simply endless.
Spot UV printing can be applied on both the back and front and can be printed on various card stocks like silk, matte and others. The minimal volatility nature of this coating means that little varnish if any can escape to the atmosphere as a gas. As such, this process doesn’t cause any environmental pollution as such. It is mostly applied for achieving an impressive glossy appearance as well as a shiny look. This kind of printing has awesome effects when applied on business cards and flyers.
Spot UV printing plays a very great role when it comes to enhancing the appearance of various printing products. Anyone looking at such a card can’t ignore that it has a unique textural and visual appearance compared to other card varieties. Graphic designers opt to use spot UV printing as one of their top priorities as it comes with an invitation for creativity and an outstandingly unique appearance. It creates a wowing impression on the recipients and gives a long lasting impression. If you are thinking of ordering some business cards, consider the many benefits you stand to gain with spot UV printing and you will surely opt for it.
A business card is one of the most important marketing tools for a business as it gives your prospective clients the first impression regarding your company. As such, it is critical that you buy and use professionally printed high quality cards. There are different cardstocks provided by card printing companies to select from. Silk is one of the top rated cardstocks you can choose from. Silk is a highly elegant and classy cardstock that will surely make you stand out uniquely from your competitors.
Silk laminated business cards aren’t coated in silk as such because if this were to be the case, their price would nearly be unaffordable. Rather, those who produce these cards laminate them using a thin film made of plastic that is well brushed to give the card a smooth and luxurious look. The word laminated is used to refer to this card since the process is far from what the word coated would mean. Through lamination, a thin film of silk is permanently and completely bonded with the cardstock which makes the business card completely waterproof and tear proof.
Silk laminated business cards come with some distinctive advantages starting with the fact that the cards become incredibly durable. In addition, the lamination gives the cards that expensive silky feel thanks to the sleek finish. The possibilities of your laminated business card becoming worn out quickly are minimal and this means that you can use them for an extended period of time while still retaining their initial elegant look. Also, silk lamination is writeable completely and you can thus write on your cards with markers, pens and pencils with ease. This is an awesome attribute that you will find completely useful especially when you need to jot down an appointment. As such, silk laminated business cards are a perfect buy for many professionals such as dentists, doctors and attorneys among others.
The fact that these cards don’t have a glossy elegance means that you won’t have to deal with the many inconveniences that comes with a glossy business card like smudges, sticking together of the cards, streaks and fingerprinting. These cards come with support enhancement features and give you the best value for your money. They are among the high end business cardstocks available on the market today and their elegant feel and look will make you stand out uniquely from the rest.
If you have been keeping an eye on the printing of flyers nowadays, most people no longer do their printing on 14pt cardstock but are doing so on the much sturdier 16pt cardstock. There are many reasons why the latter has become the best option for your printing needs, ranging from business cards to postcards and flyers among others. For starters, 16pt cardstock not only feels better but also looks much better as well. The classier look that these cardstock offers is surely something that you can’t let bypass your marketing efforts, especially when printing flyers and business cards, which are a representation of your business.
Secondly, 16pt cardstock is better as it is able to hold ink much better. A thicker cardstock doesn’t just have a better look but also provide an incredible all around surface that is better for printing. With more card for sinking into, the ink has a great finish, particularly when being printed on either sides of the card. The last thing you will ever complain about when printing on 16pt cardstock is the outcome being of poor quality. It helps ensure that the colors on your printing material are of high quality and remain true to the actual design.
When it comes to premium design features, it is needless to mention that the 16pt cardstock provides a much better base. This makes it a better option than the 14pt cardstock particularly when it comes to full color silk lamination, foil printing, foil stamping, spot UV coating and others. Finally, the fact that 16pt cardstock has a tendency of wearing in a much better way is something that you really can’t assume when it comes to printing.
Unless you are talking about a plastic card or a silk laminated business card, no card can guarantee to element or waterproof completely. However, still, you don’t really have to provide excessive care for your cards to ensure that they stay in shape. Having a 16pt cardstock is a much better option for you as it is able to retain its best looks for quite a long time with minimal care. For instance, business cards that are printed on 16pt cardstock looks quite enticing and more professional and can remain wrinkle free for quite a long time. When quality is of concern to you, think of nothing more than 16pt cardstock as it will care for your printing needs in the best way possible.
EDDM or Every Door Direct Mail is a service offered by USPS, which makes delivery of flyers to homes not only an easier than ever before but more affordable as well. A couple of years back, planning a successful EDDM campaign used not only to be a stressful process but also involved major expenses. However, things are much easier nowadays as you can conveniently plan your USPS EDDM campaign on the Internet in a few minutes and this makes running a small business incredibly easy and more viable.
Depending on the type of product or service you are offering and the marketing message you want to pass across, EDDM helps you mail brochures, flyers and even postcards and other deliveries. The most crucial thing is that you design good materials for your EDDM campaign by using some of the best and approved strategies. First, it is essential you understand that the bigger your flyers are, the better. This is because big and bold flyers are able to catch the attention of consumers and are able to stand out from the usual envelopes, letters and other types of mails delivered to people at their homes everyday.
In addition, a larger flyer has more space available for including promotional offers or coupons together with your marketing images and text. Secondly, keep your EDDM campaign simple and concentrate more on highlight your offers and benefits rather than including other unnecessary details. To get the most out of your flyers and other marketing materials for your campaign, your best offers need not only to be visible immediately but also easy to digest as well. Avoid overwhelming the readers by providing too much information as you might end up alienating them more and more.
If you have an awesome offer or a great coupon that you want to introduce your target audience to, design your EDDM campaign around it, and it will surely turn out greatly. By doing this, the information is going to catch the interests of your consumers very fast, and you have a high chance of converting them into a successful sale. Furthermore, always keep in mind that vibrant and colorful designs end up generating much higher response rates. Images do sell and you need to capitalize on them fully. By following these few tips, your EDDM campaign will surely standout and look much better. Most importantly, perform much better and help you achieve your goals and expectations.
Printed flyers are among the best ways to bank on when thinking about promoting your nightclub and getting the word out that your club does exist, and it is a place people should be. Most club owners opt to use printed flyers for their promotion campaigns as they are not just inexpensive to print but are also eye- catching and handing out is equally easy. They can drive your business in an amazing way more than you would probably imagine. Once printed, you can post your night club flyers on buildings, telephone poles or even on community boards.
To get the best results when using printed flyers for your night club promotion, the most important thing is that you reflect the atmosphere so that you can generate interest about your club. This goes a long way in giving your prospective guests an idea of what they should expect just in case they decide to check it out. This is effectively accomplished by using graphics that reflect your club’s atmosphere. Attractive flyers are quite exciting as they have a large and captivating image that gives a perfect reflection of the club’s mood.
It is also possible to feature performers on the printed flyers, especially those musicians, magicians, comedians and other celebrities who frequent your club most. Make sure that they are prominently advertised on your printed flyers. Featuring performs on the flyers play a very crucial role when it comes to pulling more guests and members in as they make your business feel like an active social scene that they shouldn’t miss. Since such events keep on changing, your printed flyers need also to change often.
Mostly, nightclub printed flyers are an ideal advertising option to use for campaign launches, program promotions, shows and events happening at the club or hotel. What makes printed flyers an excellent advertising medium is that you can hand them out easily or just leave them anywhere such as outside bars, hotels, pumps, clubs, stores, car parking and other places and you can rest assured that the message will reach out to your intended audience. To get the best results, it is crucial that your flyers have a complete message that is interesting to read and also have perfect quality printing. This way, you will be using a cheap and affordable promotion strategy that will give your nightclub a competitive advantage over your competitors.
Most people don’t know about the options available at their disposal when it comes to printing business cards. As modern day printing world continues to expand, business owners have a plethora of materials to choose from for their business cards. Of these, paper, silk and plastic are the most common materials and you will need to decide on which one is best for your company. Each of these materials comes with its share of benefits and drawbacks and it is essential that you analyze them in order to have an idea of which one suits your needs best.
Plastic business cards are very common these days and these ones are printed on materials just like those credit card companies make use of. This way, plastic offers a sturdy business card that comes with a wide variety of backdrop ranging from clear to white and frosted. Plastic business cards come in a couple of options as well as there are the transparent cards and the frosted cards. They are an attention getter and go beyond durability as they are able to stand the test of time. Plastic cards can withstand heavy abusing and still get the job done.
Paper business cards on the other hand have been a norm for most companies thanks to the many advantages associated with them. Besides being an affordable option for most companies, paper cards come with a wide range of unique finishes. Linen is one of them which most companies prefer due to its affordability. These business cards feature a natural, classic and linen like surface, which makes them an excellent pick for companies desiring to have a classic look. In addition, printing paper business cards can be done in different sizes and you can pick the most appropriate sized depending on your preferences.
Finally, there are silk cards, which are known to be strong, water resistant and tear resistant despite having their silky smooth texture. More importantly, it is possible to write on these cards too. The silky coating makes these cards quite unique and impressive. Even though silt lamination is relatively new in the world of business card printing, it has become a top favorite for many companies. Deciding on paper, silk or plastic might not be easy, but you should make a choice depending on what your needs are as each of these materials guarantees a unique experience.
Akufoil is a relatively new process of printing, which is increasingly becoming very popular among the printing community. Akufoil allows one to turn many different colors into various multi-colored foils. This process makes use of a special kind of processed foil system, which is then applied under the full color process for creation of a wide range of foil colors. What makes Akufoil printing so popular nowadays is the fact that it is not just simple and affordable but also works exceptionally well in ensuring that your prints are unique from the rest in the crowd.
Just like other highly reverend forms of printing such as cold foil printing, Akufoil also providers elegant foil finishing, but it is different in that it utilizes a unique process of printing unlike the traditional printing methods. As far as Akufoil printing is concerned, the process starts with applying a silver ink layer under the regular colors and this gives your printed pieces some glimmering metallic accents. Akufoil also makes use of CMYK colors and this gives you a chance of branding your post cards, business cards and brochures among others with a large variety of hues. In addition, Akufoil also offers gradients to all colors of CMYK.
What you will need to keep in mind however is the fact that an Akufoil file is set in a slightly different manner that how you set up other normal print files. One of the things you must remember is that your mask file should make use of white for indicating no foil and black on the other hand for showing where you will need the foil finish that has been printed to appear. To be assured of the best possible results, it is essential that you along your CMYK print file perfectly with the mask file.
It is also worthy noting that Akufoil printing looks best in the lighter colors. Darker CMYK colors have a less metallic look as far as Akufoil is concerned. 100 % K white in CMYK file will appear to be plain silver in Akufoil. It is also advisable that you don’t use small or very thin artwork and text with Akufoil printing for you to get the best results possible. When it comes to shorter run printing jobs, opting for Akufoil printing is an excellent idea as it is both simple and very affordable and gives you a guarantee of a great printing job beyond your expectations.